You can listen to Part One of my audio interview, posted earlier this week.
In this 23-minute interview (this is part two) Joshua talks about:
- Living inside Pangea's first three facilities;
- The importance of balancing your career and your personal life;
- Why being palm-free is important; how 95% of all ingredients used in cosmetics and skincare are imported and how one of Pangea's missions is to source 50% from the U.S.;
- Raising capital;
- Being ahead of the organic wave in the U.S.;
- How it took five years for Pangea to post profits;
- Why he expects it to take until 2015 for the U.S. natural industry to weed out inconsistent brands and be filled with authentic, organic products
- How and why Pangea's ingredients are food grade
- This year marks Pangea's 10-year anniversary in April and how Joshua views the celebration
- One of the biggest challenges that he faces today (hint: he had to cut 72% of his stockists.)
- What going mainstream by selling to Sephora in 2009 has done to his business.
Be inspired and take a look at Pangea's research and development mission. There are three key factors that have to come together before their product will hit the market: everything has to be natural, it has to be food grade, and as many organic ingredients as possible. Once these three factors come together it then must be an efficacious product that outperforms everything else on the shelf. For example, the reason Pangea hasn't introduced a haircare line is that there is not yet a surfactant on the market that meets their environmental and quality standards.
All business aside, perhaps one of the best suggestions Joshua gives to bath and body company owners is a philosophy on how to view life. "Focus on the small victories and view every day as a gift. There's challenges and there's weaknesses, but there's also these moments, these small victories that happen every moment, every day that you have to focus on."