Marla Bosworth is the founder and owner of Back Porch Soap Company. She teaches classes, corporate events and experiences including candle making, soap making, organic skincare and perfumery.

January 12, 2009

How To Market, Sell & Teach Soapmaking and Natural Bodycare Classes

Over the years I've been asked by bath and body company owners if I would show them how to effectively market and teach soapmaking and natural bodycare classes. More than ever, now is the time to learn how to teach soapmaking and natural bodycare classes. Enrollments in art and craft classes across the country are increasing. Yes, I know...the "economy is slow." Let me tell you, my soap class enrollment has never been higher. Consumers are cutting back on retail dollars, but they want to learn how to make and share handmade products. This class is an investment for those of you wanting a whole new revenue stream.

My advice? Sit out a few retail and wholesale shows this spring and put those hard-earned dollars toward taking this class. You can join me from the comfort of your own home for this teleseminar (hey, in your pajamas with a glass of herbal tea...or if you'd like, a glass of wine!). Best of all, this teleseminar will be small and intimate with 10 students.

And I know what you're thinking, "I can just try and teach these classes myself." Absolutely! But let me share with you that there were learning curves I encountered which resulted in wasted time, energy, money and more money! This class will save you from those headaches, especially wasted money, and get you on the fast-track to teaching soapmaking classes.

Class Easily Pays for Itself
By the time students finish this course at the end of February, they will have teaching opportunities lined up for the rest of the year! Since the average one-day, soapmaking class costs $325, this bootcamp could *easily* pay for itself after your first full-day of teaching (providing, of course, you implement my tips and strategies).

Teaching soapmaking has created a wonderful revenue stream for my company. I'll share with you tips and secrets I've learned during my past 11 years of teaching soapmaking classes. I'll also share feedback from my students - why they choose my classes over others available online and in other states.

Students Will Learn This And Much More...
Just some of the topics we'll cover: How to Insure and Legally Protect Yourself and Your Business; Secrets to the Perfect Class Schedule; The Best Proven Ways to Market Your Classes; How to Set Up Class Efficiently; Teaching Effectively; Graceful Ways of Not Giving Away 'The Farm'; How to Find Your Target Audiences; Other Places to Teach Your Class; and Ways to Keep Your Students Coming Back for More; and much more!

You will be inspired, guided and supported!

WHO: Recommended for owners of bath and body companies with a minimum of three years in business and an online presence.

WHEN: Four consecutive Wednesdays: February 4, 11, 18 and 25.

TIME: 8-9:30 p.m. EST

WHERE: Live Teleseminar (You will be provided with toll-free telephone access number.)

BONUS: 1 hour of private, one-on-one consulting to customize and launch your soapmaking classes.


You save $400 in this group coaching format (private one-on-one cost is $1,050).

Register now to reserve your spot. (This class will increase to $795 in March.)

Questions? Email Marla at or call directly at 781.934.8100.

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